Victoire’s #shoplocal mandate means you will discover Canadian-made jumpsuits, athleisure items and comfortable linen appears to be like.
Whereas they’ve needed to put their plans of a monthly Toronto pop-up experience on maintain in the interim, the founders of Victoire boutique stay targeted on bringing Canadian design to their clients, whether or not it’s a pair of stellar earrings for a video name or a severely mushy sweatshirt for a Netflix binge. Co-owners Katie Frappier and Régine Paquette are nonetheless placing new items on-line every week, and so they’ve considered an inclusive, quarantine-appropriate idea for getting items up for all to see.
“We wish to try to maintain updating our web site each Friday as standard, however clearly as soon as bodily distancing protocols got here into impact, we have been making an attempt to consider methods to nonetheless maintain this going with out having to make use of our designer’s photos since a lot of what makes Victoire’s e-comm web site us is that we shoot on non-models—they’re individuals we all know and admire,” says Frappier. “Then we had the concept a number of the native photographers we all know is perhaps at house and quarantined with their companion, and is perhaps into the concept of a artistic shoot at house. We’ve approached a few photographers, the primary of whom is our standard Ottawa-based photographer Stephanie Godin; she shot on her companion Pascal Huot of their house.”
Paquette notes that the store’s standard means of photographing new wares has been particularly useful throughout quarantine. “Katie and I have been saying that it’s form of good that we’ve all the time shot our merchandise in our personal or our pal’s houses,” she says. “It makes it straightforward to see how virtually something could be worn even whereas lounging.” Proper now, Victoire has a assorted collection of WFH goodies like jumpsuits; particularly, Paquette calls out Birds of North America’s Bobwhite type—“It’s so comfy, it feels made for these instances; it’s additionally straightforward to guesstimate your measurement and purchase on-line because it’s so flowy”— in addition to Dagg & Stacey’s Cricket jumpsuit, which is completed in a “custom-printed soft-washed jersey.”
However simply because Frappier and Paquette need you to be comfy doesn’t imply they don’t need you to have somewhat enjoyable, too. “We’ve been encouraging our clients to dress up even when they’re simply staying house, and to tag us in order that we can provide them a digital excessive 5 for trying tremendous cute—and seeing their faces, which we miss a lot,” says Paquette. “They’ll use the hashtags #goingnowherebutfuckitimgettingdressed and #dressuptocheerup. We’ve been reposting the pics so our clients can see them and get impressed by how others are dressing whereas at house.”
Although we’ll nonetheless be taking part in costume up in personal for an additional few weeks at the least, Paquette is optimistic that when the disaster is over, there will likely be loads of change in each the style business and buyer’s attitudes in the direction of type. “I’ve heard that some individuals are anticipating many issues that have been slowly evolving in our business—when it comes to shopping for extra sustainably, extra moral and environmental manufacturing processes, individuals favouring native manufacturers and outlets over multinationals—to now be accelerated and extra prime of thoughts for purchasers,” she says. “We’re actually hopeful that that’s true. It’s definitely made our price proposition clearer, and the way necessary supporting Canadian companies is to the general well being of the Canadian financial system. I’m additionally hoping that now that we’ve gone with out quite a lot of the social interactions we take without any consideration, that individuals will worth much more than earlier than understanding their native shopkeepers, restauranteurs and grocers, and the way vital they’re to creating the neighbourhoods we wish to dwell in. On a extra superficial stage, we’re hoping that being quarantined for therefore lengthy will imply that individuals will actually wish to have enjoyable with trend when that is over, and say to heck with any self-perceived trend guidelines or do’s and don’ts, and simply go all out.”