The Vancouver-based model additionally simply launched a brand new scrunchie-inspired piece.
Since its introduction in 2014, Sonya Lee — the model based by Stephanie Ibbitson, who lately relocated to Vancouver from Toronto — has change into identified for its modern fashionable purses and equipment that includes parts like steel chains. Crafted from leather-based that’s a by-product of the meals trade and primarily sourced in North America (and all however one kind of leather-based used is biodegradable), the supplies Ibbitson works with aren’t cheap—as most high-quality issues aren’t. However at a time when a lot of her mates and others all over the world are being laid off or discovering their work hours diminished, Ibbitson realized there was a have to create the type of distinctive product she focuses on at a cheaper price level.
“I used to be speaking to my mum and my grandpa in March,” she recollects. “And he talked about how through the melancholy, he remembers his mum not having the ability to afford sure issues however she would nonetheless need to really feel particular.” Ibbitson got down to translate a few of her most cherished kinds in half-sizes, permitting prospects to deal with themselves to a chunk that will shortly change into a wardrobe staple with out overextending their finances.
The Half Rosa — named after Rosa Halpern, founding father of the Toronto-based leather-based jacket model Namesake — is a tackle Sonya Lee’s covetable boxy backpack, and the Half Jess is a petite belt bag that’s good for essential-getting outings. Ibbitson has additionally launched a number of kinds priced round $200, like the brand new scrunchie-inspired Leighton bag. “I considered what’s potential and what’s reasonably priced, after which met in center,” she says of the brand new and up to date designs. She’s additionally within the technique of establishing a partial cost system so prospects should buy a chunk and pay it off in instalments. “I’m principally making an attempt to be recession-proof,” she says.
Throughout her time in quarantine, Ibbitson has discovered herself interacting with prospects extra usually, to determine what else they need in terms of her designs. “What number of occasions have you ever seen a model and thought, if they only made that belt in gold, I’d purchase it,” she says, highlighting that she lately added a brand new belt fashion to her assortment primarily based on just a few buyer requests.
This sort of flexibility has all the time been key to success within the design world, however so has optimistic considering—and Ibbitson’s taken on a behavior that’s proved extraordinarily useful in these fraught occasions. “That is very woo woo and one thing I by no means did earlier than transferring to Vancouver, however my mum stated ‘Please, begin doing this as a result of it’s going to really make it easier to’,” she says. “I take a look at myself within the mirror each morning and say to myself, what am I out to create right now? You’re robust, you’re highly effective, you’re clever—you’re going to make an incredible bag right now. It felt actually tacky and peculiar the primary couple of occasions I did it, however I discover it actually units my intentions and a vibe for the remainder of the day.”